Human Rights Campaign - Senior Vice President of Communications and Marketing
Human Rights Campaign
Senior Vice President of Communications and Marketing
As the largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer Americans, the Human Rights Campaign represents a force of more than 3 million members and supporters nationwide — all committed to making HRC's vision a reality.
HRC envisions a world where lesbian, gay, bisexual, transgender and queer people are embraced as full members of society at home, at work and in every community.
Founded in 1980, HRC advocates on behalf of LGBTQ Americans, mobilizes grassroots actions in diverse communities, invests strategically to elect fair-minded individuals to office, and educates the public about LGBTQ issues. HRC seeks to improve the lives of LGBTQ Americans by advocating for equal rights and benefits in the workplace, ensuring families are treated equally under the law and increasing public support among all Americans through innovative advocacy, education and outreach programs. HRC works to secure equal rights for LGBTQ individuals and families at the federal and state levels by lobbying elected officials, mobilizing grassroots supporters, educating Americans, investing strategically to elect fair-minded officials and partnering with other LGBTQ organizations.
HRC consists of two separate non-profit organizations: the Human Rights Campaign, a 501(c)(4) organization that focuses on lobbying Congress and state and local officials for support of pro-LGBTQ bills, and mobilizing grassroots action amongst its members, and the Human Rights Campaign Foundation, a 501(c)(3) organization that focuses on advocacy, education and research.
HRC is led by a unique and diverse group of courageous, hardworking and talented people. The staff, boards, advisory councils and volunteers have distinct roles but work toward the same goal: to advance the mission of HRC. Every person affiliated with the organization brings with them a commitment to creating and sustaining a diverse and inclusive environment.
In August, Alphonso David, an accomplished and nationally-recognized LGBTQ civil rights lawyer and advocate, became the first civil rights lawyer and the first person of color to serve as President of HRC in the organization’s nearly 40-year history.
Under Alphonso’s leadership, HRC has recently announced three important new initiatives, including:
Major Expansion in the Fight for Transgender Justice and Equality
HRC is significantly expanding its work dedicated to justice for the transgender community. Working directly with advocates and activists in local communities, the organization will advance initiatives that further support the transgender community, with specific attention to community members deeply impacted by violence, racism, sexism and transphobia.
Partnership with Stacey Abrams’ Fair Fight
HRC and Stacey Abrams’ Fair Fight announced that they are partnering to help combat voter suppression in the critically important upcoming 2020 election. This new partnership will bring together the organizations’ expertise in voter protection and voter mobilization to ensure fair and open elections in 2020 and beyond.
Expansion of Legal Advocacy to Combat Attacks on LGBTQ equality in the U.S. around the World
HRC is adding domestic and international impact litigation to its approach as a critical tool to fight against oppressive legislative and policy measures through the courts. Through strategic impact litigation, HRC will — working with movement partners — more effectively shape law and ensure the equal application of Constitutional rights and protections. HRC is joining with litigators from seven of the world’s top firms to bring strategic impact litigation in an all-out effort to combat the relentless attacks on LGBTQ equality by the Trump-Pence administration and other anti-equality activists at home and abroad.
The Human Rights Campaign is seeking a strategic, innovative and dynamic Senior Vice President (SVP) of Communications and Marketing to provide vision, leadership and direction for HRC’s communications. The SVP helps design, shape and execute a comprehensive, multi-faceted communications and marketing program that maintains and augments HRC and the HRC Foundation’s position as the leading LGBTQ civil rights organization in America.
The SVP will steward the organization’s brand, build the public profile of HRC and its campaigns; conceive and execute creative marketing campaigns which support program and development efforts; engage the public through earned and paid media; lead efforts to reach new audiences; and advance the issues of LGBTQ equality in the public dialogue.
The SVP will spearhead efforts to weave together organization-wide communications around public policy efforts, electoral campaigns and educational programs. The SVP will lead departments in media, creative and design services, publications and digital engagement and will collaborate on marketing programs with the entire organization.
Reporting to and working closely with Alphonso David, the President of HRC, and Joni Madison, Chief of Staff, the SVP will oversee a Communications and Marketing team of over 30 individuals. The SVP will serve as a member of the Executive team, partnering with team members to uphold HRC’s mission, deliver impactful programs and lead in a manner that is consistent with HRC’s values.
Specific Responsibilities Include
- Create and implement forward-thinking, organization-wide communications and messaging to promote HRC’s work, including advocacy, policy and electoral campaigns and educational programs.
- Create innovative messaging to diverse audiences, including the general public as well as the media, policy makers and members.
- Manage all HRC communications and marketing activities, including issues management, brand development, media relations, advertising, collateral development, web communications and social media campaigns, crisis and litigation communications and internal communications.
- Generate strong, positive press coverage and oversee the quality and consistency of message in all organizational materials.
- Provide on-going messaging for key stakeholders to excel in their HRC roles, including HRC staff, volunteers, donors, steering committee members, Board of Governors and Board of Directors.
- Develop and execute high-impact, creative ideas designed to guide long-term positioning and messaging.
- Lead a talented and multi-faceted team of 30+ press and marketing professionals, digital experts, publication specialists and writers.
- Collaborate with the senior management team to create and drive a plan for public and media engagement of the President, and direct speechwriting for President and other senior staff.
- Partner with the development team to maximize revenue and grow membership.
- Manage crisis communications and response.
- 15+ years of experience with exceptional strategic communications and marketing skills.
- Demonstrated track record of success creating and implementing communications strategies for a large, complex organization.
- Significant electoral, legislative and crisis communications experience.
- Superb interpersonal skills, with an impressive history of forging strong and positive relationships with colleagues and stakeholders.
- Willingness to take risks and innovate in order to reach new audiences and assure HRC’s communications and marketing are on the cutting edge.
- Ability to lead, model and embed, equity diversity and inclusion principles within their teams and across the organization.
- Experience serving as a member of senior leadership teams, working in close partnership with fundraising and advocacy leaders.
- Outstanding public speaking skills, with experience serving as the representative for an organization to the public, particularly in public speaking engagements and with the media.
- Significant management experience and a track record for managing and developing high-performing teams.
- Excellent writing skills with the ability to excel under pressure and tight timelines.
- Strong emotional intelligence.
- Commitment to HRC’s values including respect, equity and intersectionality, community and teamwork.
All positions at the Human Rights Campaign may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.
HRC strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join its team.
Submit a cover letter and resume online at https://grossmanheinz.com/jobs/. The cover letter should be concise, compelling and outline why you are the right person for this position. Only applications submitted through this website will be considered. Applications will be considered on a rolling basis.