Job Details

SEIU Local 2015 - Communications Director

Position Announcement

Communications Director

SEIU Local 2015

Los Angeles, California


Position Overview

SEIU Local 2015 is seeking a strategic and ambitious Director of Communications to lead the communications work for one of the country’s largest local unions.

A leader on the cutting edge of progressive activism, Local 2015 is building power for workers and fighting for social, racial, and economic justice. Representing over 385,000 home care, skilled nursing facility, and assisted living center workers across the state of California, Local 2015 is the largest organization representing women of color in the state.

The Communications Director will develop and implement the union’s strategic communications plan and serve as a strategic partner for union officers. The Communications Director will support the growth and impact of the union by elevating its public profile and ensuring message alignment across its political, organizing, and community activities.

This is an incredible opportunity for a talented leader to use the impact of communications to help build power for union members and communities of color and to be on the front lines of the fight against the attacks of the Trump administration on workers.

Client Overview

SEIU Local 2015 is a leading force in the fight to ensuring the accessibility of quality long-term care for seniors and people with disabilities. Local 2015 is committed to securing a quality life for communities which includes access to affordable quality healthcare and housing, safe neighborhoods, educational opportunities, and racial and environmental justice.

Local 2015’s mission is to unleash the collective power of long-term care workers, their families, and their communities; harness the power of technology; and build a broad movement to disrupt the unjust status quo in order to bring lasting transformational change towards a more just society for all.

The members of Local 2015 have won contracts that have raised wages and strengthened benefits across the entire state of California. Local 2015 has fought for and won the highest minimum wage in the country, passed legislation that supports the development of affordable housing, and ensured that IHSS workers get sick days and nursing homes have safe staffing ratios.

Local 2015 members represent every race, every faith, and every ethnicity but are united in their commitment to caring for California’s most vulnerable: seniors and the disabled.

Position Responsibilities

  • Create and implement forward-thinking, union-wide branding, messaging, and communications plans which target diverse audiences, including members, allies, the media, policy makers, and political leaders
  • Develop and direct campaign communications, media strategy, and member-to-member communications programs
  • Lead media relations, including pitching, building reporter relationships, and crisis communications with statewide press
  • Serve as a partner to union officers on developing and executing communications strategies and setting benchmarks to track progress
  • Recruit, manage, inspire, and support a diverse and growing communications team in offices throughout California
  • Identify and train members to be media spokespeople in multiple languages
  • Create and implement plans for public and media engagement for union officers
  • Manage the development and administration of department budgets
  • Work cross departmentally with diverse stakeholders
  • Ensure the union is maintaining a social media presence and is on the cutting edge of new media advancements
  • Act as spokesperson for the union when necessary
  • Work effectively with other locals, SEIU State Council, SEIU International, and community groups
  • Embrace, promote and demonstrate the organizations’ core values of leadership, excellence, compassion, accountability, transparency, and empowerment

Key Qualifications

  • A minimum of 8-10 years of experience in campaign communications, media relations, or public affairs, including at least three years managing strategy and program
  • A record of success in communications positions in the advocacy, union, not-for-profit, political, or government sectors
  • Superb interpersonal skills, with an impressive history of forging strong relationships with multiple stakeholders
  • A record of recruiting, developing, mentoring, and managing a diverse and talented communications staff
  • Demonstrated experience at integrating communications strategy into the fabric of an organization and effectively reaching and influencing intended audiences.
  • Extensive experience in developing and implementing all aspects of strategic communications for large, hard-hitting public policy campaigns
  • Development and execution of successful advocacy campaigns which used digital and social media channels
  • Excellent writing, editing, and design skills
  • Familiarity with local, statewide, and national media and social media influencers
  • Deep commitment to social, racial, and economic justice
  • Attunement to the diverse experiences and perspectives of people of color a must
  • Experience in and knowledge of the California political landscape preferred
  • Bilingual in Spanish/English preferred

Bachelor’s degree preferred

To Apply

To apply, submit a cover letter and resume online at The cover letter should be concise, compelling, and outline the specific ways in which you are the right person for this position. Only applications submitted through this website will be considered. Applications will be considered on a rolling basis.

SEIU Local 2015 an equal employment opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

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